E-City Ventures is part of the Essel Group - the brand behind successful lifestyle brand Fun Republic- currently operating 3 lifestyle malls in Mumbai, Lucknow and Coimbatore. The Essel Group has diverse national and global business interests encompassing media, broadcast & distribution, specialty packaging, entertainment, infrastructure, education, telecom and real estate.

Under its umbrella, The Essel Group has brands such as Zee, E city Digital, Sun City, Dish TV, DNA, Water Kingdom, Essel World, Fun Republic and SITI Cable.

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